AMERICAN SOCIAL TAMPA, FLORIDA

This flagship location, a South Florida transplant, blends modern Americana aesthetics with a vibrant, social atmosphere tailored to Tampa’s waterfront lifestyle. The design, spearheaded by Laurie Mijares under the guidance of Casa Conde C Associates’ principals Cesar Conde and Ricardo Velasquez, reflects a sophisticated yet approachable vibe that aligns with the brand’s identity as a timeless gathering place.

The interiors of American Social Tampa are characterized by a spacious, open layout that maximizes its 9,100-square-foot indoor area and 5,000- square-foot outdoor patio. The concept includes four full bars strategically placed to enhance social interaction, these bars serve as focal points, featuring sleek countertops and modern fixtures that balance functionality with style. The outdoor dining experience was designed for bayfront views, incorporates durable yet stylish furnishings that complement the indoor aesthetic while embracing the Florida climate.

The material palette and look includes warm woods, industrial metals, and soft textiles, creating a cohesive blend of rugged and refined textures.

Lighting is warm and inviting, with a mix of ambient fixtures and accent lighting that highlights architectural details and creates a welcoming ambiance. American Social Tampa is best described as “Americana-style” with a modern twist, evoking a sense of nostalgia while remaining firmly rooted in contemporary design. The space feels lively yet comfortable, designed to foster connection and celebration. The open layout and interactive elements like the beer wall encourage a communal atmosphere, while the upscale finishes such as polished wood, leather accents, and metallic details add a layer of sophistication. The design captures the essence of a bustling sports bar while maintaining an elegant edge, making it suitable for both casual gatherings and upscale events.